Art and fashion collaboration
presents
The Collection One is designed in Brazil and produced in Portugal by VM Atelier
KUNST MODA born from a collaboration between three women:
Gudrun Jakubeit is an artist and studied architecture. She creates large-format landscape panoramas, cityscapes, series of paintings focussing on the questions of female empowerment and very personal creations in her studio in historic Lüneburg and shows them in solo and group exhibitions.
Maria Valda and Carolina Oliveira are mother and daughter and together they run the VM Atelier fashion studio in Portugal. VM Atelier was founded in Salvador-BA, Brazil 25 years ago and develop projects with various award winning fashion stylists.
The first public showing of the first pieces of KUNST MODA at “Erlebnis Sonntag” (Verkaufsoffener Sonntag) themed “Tag der Kunst” in the center of historical Lüneburg – READ MORE
The fashion pieces featuring paintings of Lüneburg were especially surprising to the visitors, including the Mayor of Lüneburg, and expressing the possibilities of this collaboration – READ MORE
Thanks to the use of digital communication, processes and softwares, KUNST MODA is based on a truly international collaboration and is enriched through the diverse knowledge and high experience of all the different actors involved
In this crossover, the most diverse expertises flow together: rapports are created from the artworks of the painter Gudrun Jakubeit by Karol Farias (Brazilian fashion designer based in Spain), which is then printed on high-quality Portuguese linen
Maria Valda and Carolina Oliveira transform the printed linen into contemporary fashion pieces based on the model lines drawn by Jorge Nascimento (fashion designer in Brazil)
The Mother Piece was presented in the Kulturbäckerei in Lüneburg and represents the connection between fashion, art and unique design.
Hand-painted by the German artist Gudrun Jakubeit on pure Linen, hand-sewn by the owners of the fashion studio VM Atelier in Portugal (Maria Valda and Carolina Silva Oliveira) and designed by the Brazilian designer Jorge Nascimento.
The Mother Piece represents the fundamental idea of KUNST MODA: clothes become real works of art that playfully transcend the boundaries of what can be worn and inspire surrealist mind games, socio-political statements or futuristic dreams.